Stay organized from start

Do you organise your small business with a strong online presence ? Do you provide a seamless customer journey that help your prospects to navigate through your irresistible offers ? Do your business profile portrays your professionalism and confidence in your own business that in turn give your audience the confidence to work with you ?

💁🏼‍♀️ Organized small businesses tend to perform better than unorganized ones. 

Let’s consider an example of 2 service providers A & B. Provider B has her website built by a professional web designer while provider A is using social media as her business profile. Both are in the same niche and doing their organic marketing through Instagram.

Let’s walk through some cases:

🔴 Once a prospect visit A’s Instagram profile, the prospect has to scroll through the entire posts, stories or reels to figure out the services and their features provided by A.
🟢 B has clear navigation and CTA’s in her website to her service page where she listed out all the services, packages and their features.

🔴 A has her signature offer, she kept a ‘highlight’ of posts and reels she posted so far about her signature offer.
🟢 B has a separate page for her signature offer in her website where she summarised the modules, benefits, social proofs & FAQs of her signature offer with appropriate CTAs. She also share the link to her signature offer often through her Instagram.

🔴 A get endless dms she has to deal with everyday. The enquiries and explanations sometimes results in wasting of time and energy.
🟢 B has a customised contact form in her website that help her reach out for each enquiries effectively.

🔴 A consistently shares free informations and knowledge related with her niche in her posts, reels and stories.
🟢B also shares informations through her Instagram, she also re-purpose her contents through blog posts, categories them and use Instagram to drive traffic to her website.

🔴 A is using her gmail to communicate
🟢 B is using her business email to communicate.

Which service provider do you resemble ? A or B ? If you are someone who is looking for their services, whom would you choose to work with ? Your answer is all that you need to figure out if you need to build a website for your business or not. 

Having a unique, compelling, and research-based website design can contribute to gaining Credibility, visibility, authenticity and recognition.

👉🏻 If you own your website it shows that you are confident enough to invest in your business. Your website showcases who you really are, some of the results you have gained for clients in the past, and how you’re going to show up for your audience if they decide to work with you.

👉🏻 A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers globally and locally.

👉🏻 Having a business website and business email give you authenticity in your niche. If you only have a social media profile or a free website built on a subdomain, it shows non-professionalism and your audience will consider you as a beginner in your niche.

👉🏻 A website helps create brand awareness and showcasing your brand to prospective customers. It helps to give a positive impression that your company is bigger and more successful, which helps in setting your business apart from the competitors.

Are you ready to take your small business to the next level with a unique brand and website ? Contact me if you need any help with brand design or web design for your business.